Local Citation Management in Conroe, TX
A citation is any place online that lists your business name, address and phone number. When those don’t match from one site to the next, customers call a number you gave up years ago, and Google can pick up the outdated details too. We find the wrong ones and fix them.
Example listings for a made-up business
Not Every Listing Mistake Costs You a Call
Here’s a made-up listing with every part labeled. You’ll hear the name, address and phone called NAP, and most listings add a category, a website and hours on top of them. Any of the six can be wrong. Some of those mistakes send the call to another company, and one common kind does no harm at all.
- Name
- Your Business
- Category
- Plumber
- Address
- 100 Main St, Suite 200
- Phone
- (936) 555-0142
- Website
- yourbusiness.com
- Hours
- Mon to Fri, 7AM to 6PM
Worth fixing now
A disconnected or old phone number
Someone who’s ready to hire you dials it, gets a recording or a stranger, and calls the next company on the list instead.
An old address after a move
Directions send customers to a building you’ve already left, and plenty of them won’t bother looking you up a second time.
A duplicate listing
Two listings for one business split your reviews between them, so neither one shows everything your customers have said about you.
An old business name
After a rebrand or a sale, the old name makes people wonder whether they’ve found the right company, or whether it’s even still open.
The wrong category
Directories sort businesses by category, so if Yelp has you down as a handyman, people looking through the plumbers there may never see you.
Wrong hours
People who see you marked closed call someone else, and anyone who drives over during hours you aren’t really open has made the trip for nothing.
Fine as it is
“St.” or “Street,” “Ste” or “Suite”
Your customers and the map apps both read these as the same address, so there’s nothing to fix. The mistakes above are the ones that actually lose you work.
The goal is one name, one address and one phone number that match on every listing. That includes the footer of your own website, which is easy to forget about.
That footer matters more than it looks. Google’s help page on the updates it makes to Business Profiles says that when it flags a suggested change for you to review and you don’t answer within four days, it may publish the change anyway if other public information, like your website, backs it up. Leave an old number in your footer and it can end up right back on your profile.
Why the Wrong Number Keeps Coming Back
Most of the sites that list your business never hear from you. They license your details from a few big business data providers, copy them from one another or pull them from your Google profile. Information flows into Google as well as out of it. Google’s help page on where Business Profile information comes from lists licensed data from third parties among its sources, so a wrong record at one of those providers can reach your profile.
That’s why fixing one listing at a time rarely holds. Correct a copy and the old number comes back the next time that site refreshes from its source. Getting rid of a wrong number for good usually takes more than one correction.
Your Old Address and Number Are Still Out There
When the business moves or changes how people reach it, the old details don’t come down on their own. They can sit for years on sites you’ve never heard of, and anyone who finds them there has no way to tell they’re out of date.
Old listing
Your Business
48 Pine St(936) 555-0187
Fixed listing
Your Business
- 100 Main St, Suite 200
- (936) 555-0142
It usually starts with one of these
- A move to a new shop or office
- A new phone number
- A new name on the trucks and the sign
- Buying a business from its last owner
- Closing a second location
Listings That All Say the Same Thing
Here’s what we take care of, so you aren’t the one chasing down old listings.
Check
We look up every listing we can find for your business, including ones you never created, and compare what each one says about your name, address, phone, hours and category.
Fix
We correct wrong names, addresses, phone numbers, hours and categories, and we merge or remove duplicates wherever the platform allows it. We also add the listings that make sense for you, like directories for your trade and local ones such as the BBB, Nextdoor or your chamber if you belong to one.
Keep them right
- Apple Maps
- Bing
- Yelp
- BBB
- Nextdoor
- Your chamber
Sites re-import data from their sources on their own schedule, so listings drift even after they’re fixed. For as long as you’re on a plan, we correct anything that slides back.
Correct Listings Matter, but They Won’t Rank You on Their Own
Getting your details to match everywhere is the starting point. What helps you move up in local results from there is your Google Business Profile, your website, your reviews and the links pointing at your site. Your profile is also the most important listing you have, which is why we handle Google Business Profile optimization as its own service.
Local SEO
The monthly work your listings are one part of, from your profile and its posts to the pages on your own website.
See what local SEO coversBacklink Building
Citations get your details right. Backlinks are links to your website from other sites, and earning good ones is a separate job.
Why backlinks matterWhat Owners Ask Us About Their Listings
How many directories should my business be listed on?
There isn’t a set number to aim for. Being right on the big platforms, plus the directories that cover your trade and the towns you serve, does far more for you than turning up on a long list of sites nobody visits.
Can I fix my listings myself?
Yes, you can claim and correct the big ones yourself, and if only one or two are wrong, that may be all it takes. The slow part is finding every old copy, including the ones you never knew existed, and getting them to stay fixed. That’s the part we handle for you.
Should I pay for a service that pushes my listing to hundreds of sites?
If you’re on one of our SEO plans, there’s no need. Citation management is already built into all of them, so a second service would have you paying twice to look after the same listings.
Will I need to do anything?
Very little. Once you’ve told us which details are right, most of the work happens without you. Some platforms won’t let anyone change a listing until the owner proves it’s theirs, so now and then we’ll ask you to read us a code that came to the business by text, phone call or postcard.
Do my listings matter for AI search?
They can. ChatGPT and tools like it often search the web, directories included, before they answer a question about a local business. If an old directory says you close at 5 and your website says 6, nobody reading the answer can tell which one is right, so we fix the listing.
We’ll Fix Your Listings and Build Your FREE Website
Call or send the form and tell us what’s changed, like a move, a new phone number or an old listing you spotted with the wrong details. Every SEO plan covers your listings, and we’ll help you work out which one makes sense for your business.
Call or text(972) 838-5038Monday to Saturday, 8AM to 5PM